UCO WARE
The branding, color combinations, and finish details are rooted in stories surrounding adventuring and eating in the wild outdoors. The final products turned out awesome.
I developed aesthetic stories that are relevant to the consumers with mood boards and color, material, and texture references for potential products.
This presentation was distilled down further for production with strategic combo packs for different personalities.
UCO PROCESS:
AESTHETIC STORIES
FINAL DIRECTIONS
UCO PROCESS:
GRAPHIC DETAILS
SKETCHES
I developed graphic lock ups that derived from the mood boards and aesthetic stories. They were concepted as either pad prints, screen prints, decal transfers, or even embedded into products in development.
This presentation was distilled down to three different directions that fit specific "packages" of aesthetic themes for production you can see below and in stores now.
UCO WARE PRODUCT:
IN PRODUCTION
CAMP KITCHEN
Below are examples of the first batch of camp kitchen bowls and sporks that have rolled out into the wild
Its rewarding to see all of this at local shops and CMF execution is on point.
UCO WARE PRODUCT:
IN PRODUCTION
GRAPHICS + TEXTURES
Below are examples of the first batch of camp kitchen bowls and sporks that have rolled out into the wild
Its rewarding to see all of this at local shops and CMF execution is on point.